The Narrative

Jacques EpangueEnglish 101, 9M2 Professor Rolando JorifSpring 2013 The Narrative In â€Å"About Men†, by Gretel Ehrlich, the author describes cowboys like men who seem to have trouble communicating with and relating to women, yet cling to an â€Å"adolescent dependency† on women to take care of them. This trouble of communication with women can be perceived by others as a sign of weakness even a lack of virility. However, according to Ehrlich it may be because of historical and geographical factors.Cowboys who are mostly from the South kept that â€Å"chivalrousness and strict codes of honor† when the came to the Wyoming. This is why men would show a stand-offish and respectful attitude vis-a-vis the women. Also, due to the geographical vastness of the North, cowboys often work where there is no human beings or women. He is physically and socially isolated which â€Å"make emotional evolution seem impossible†. Therefore, if it happened that he feels someth ing for a woman, he would have trouble communicating because he is not use to the code of seduction that average people know.And yet, â€Å"dancing wildly all night becomes a metaphor for the explosive emotions pent up inside, and when these are, on occasion, released, they're so battery-charged and potent that one caress of the face of one â€Å"I love you† will peal for a long while. † The attempt of the author to explain why the American cowboy tends to be rather reserved when it comes to seduce a woman squares well with her painting of his personality.Keep in mind that the purpose of her writing is to â€Å"reveal the complex nature of the American cowboy†, so she tries to show how the stereotype of the cowboy does not reflect the reality. This man who is â€Å"usually thought of as a rugged and tough† individual, is not only full of manliness, but has his own kind of femininity reflected in his altruism, but also in his relationship with women, chara cterized by what the author names â€Å"Those contradictions of the heart between respectability, logic and convention on the one hand, and impulse, passion, and intuition on the other†.In fact the author stands that cowboys are vulnerable too, and according to her and Ted Hoagland â€Å"No one is as fragile as a woman but no one is as fragile as a man. † The stereotype of the manly and macho cowboy is subject of uncertainly since we read Gretel Ehrlich. According to her, the image of American cowboy paints by media does not match the reality.Base on her own experience in the Wyoming she describes the American cowboy as a man with a complex nature, a combination of masculinity and femininity. The American cowboy is certainly â€Å"strong and silent†, or a â€Å"rugged individualist†, but not in the perverted way the media tend to show us. And if he looks evasive with women it is not because he is tough, but because he is missing the code of seduction, â⠂¬Å"the vocabulary to express the complexity of what they feel. â€Å"

Advertising Causes And Effects Essay

Advertisement industries have affected the world for decades up until these days. We can see those flashy, catchy and colorful advertisements everywhere especially through mass media. United States was reported as the largest and creative advertising market in the world. Some people thought that advertising does not affect much on their lifestyles and some would just making assumptions that advertisements can cause negative effects to consumers especially when it is related to the product’s quality. However, we cannot be too judgmental on advertising industries because they have their own benefits. It is very important to take note that advertising does have its own positive side to country’s economy, companies and also society. Firstly, advertising can bring benefits to the economy. This is because, advertising generate more jobs comparing to the others. They offers diversity of careers option like writers, authors, artist, editors and others. According to the World Advertising Federation (WFA), US advertising generate 18.2 million out of the 126.7 million jobs in that country (2008). Besides that, advertising contribute a huge share on the country’s economy. Every advertisement that has been produced, need to pay certain amounts of taxation in order for them to publicize the advertisement to the public. According to the Wall Street Journal, Hungary adopt tax as high as 40% on annual advertising (Feher, 2014). Next, the price of the product will also be reduced through advertising. Most of the companies nowadays are more focusing on the quality of their products instead of gaining profit. One of the strategies that advertisement industries applied in their public relation are by helping the customers to understand more about the products and the company (McNamara, n.d ). Hence, the economy of the country can really be boosts up through advertising. In addition, the society are also affected with the benefits of advertisements. Through advertisements, people can be aware about commercial products and calamities that happened in the world these days. For example, the advertisements that shared on health drinks and toiletry products can generate awareness about health and hygiene to public (Kannan, 2013). Besides, some companies that produce cosmetic products will promote their products by comparing their product and advertise them through mass media.  Consumers would have varieties of options to choose by reading or watching those advertisements since 84 percent of mobile users in Malaysia tend to click on mobile advertisements in order for them to find new products and information (Siti Shameen, 2014). Moreover, people can also express their feeling through advertising. This has seems to be happening in the United States where they allow people to show on their supports regarding the sensitive issues like politics, religion and races. For example, in New York and San Francisco, they have the advertisement that shows Muslims are ‘savages’. (Badger, 2012). Besides, advertisements can also be used to inform public about social events and performances that are going to be held in the future. For instance, the Ad Council, a non- profit organization in the United States had sponsored many public service announcements like their famous ’Loose Lips Sink Ships’ where they run to promote national security during World War II (Morley, 2015). Therefore, advertising brings benefits not only for the consumers but also the society. Next, advertising has made a huge impact on companies. The companies can now create maximal profits through advertising. By having their advertisement airing frequently through pamphlets, mass media and others, they would attract more customers in buying their products. When they are attracted in looking at the advertisements, they would be intimidated in buying the products thus causing the rise of the company’s profit. When the advertisements are being aired through the internet, they would reduce more on their capitals thus, maximizing on their profit (Wright,2015) Besides, advertising also encourage the companies to compete and provide new products. When each of the company produce different types of new products with more improved qualities, the other companies would feel challenged thus producing a better quality of the products. By advertising, it can also improve the company’s public image among the consumer. This is because when a company produce advertisements through mass media, the consumer would assume that the product is quality-proven. It all depends on the company’s decision in conveying the message whether in a good way or the opposite (Thompson, 2014). Thus, advertising contribute to the advantages of the companies. In a nutshell, advertising brings advantages not only for the economy but also to the companies and the consumers. This is because, advertising can bring maximal profits to the company by generating more customers in buying their products. Besides that, the consumers would also have the power to decide which product suits them well through the exposure that they get through advertisements. Next, the country’s economy can also be generate by providing more jobs in the advertisements industries. Therefore, advertisements brings benefits to the world’s economy. 1. Siti Shameen, M.K. (2014).Malaysians love clicking on mobile ads. New Straits Times. p 5. 2. Feher, M. (2011). Hungary adopts tax on advertising revenue. The Wall Street Journal Retrieved from http://www.wsj.com/articles/hungaryadoptstaxon advertisingrevenue1402511876

The National Curriculum In Primary Schools Education Essay

The purpose of this assignment is to discourse the tendencies policy that took topographic point in primary instruction from 1988 and 1997. The assignment will get down with analyzing the principle behind the alterations introduced in those old ages. Then it will look at the alterations themselves. The last subdivision will speak about the advantages and disadvantages of those alterations. It should be mentioned from the beginning that I will non be adverting reforms related to secondary and higher instruction, even though they came at the same clip as the Primary schools. The term educational proviso refers to the usage of the equipment or tools with the purpose of supplying cognition and accomplishments, and includes things such as such as, schoolroom, text edition, chairs, pens/pencils and many more for pupils. Education is about the procedure of larning where cognition, accomplishments and information is transmitted. Yero ( 2002 ) believes that instruction is a process of bettering the pupils or students ‘ cognition, accomplishments and character. So instruction can assist to cut down inequality in society. In the United Kingdom, this construct of extinguishing inequality was at the base of alterations in instruction policy. Prior to 1988, instruction in the United Kingdom was wholly different. The determination of the course of study contents was in the custodies of schools, with spiritual instruction being the lone topic which was compulsory. This means that students had different attainment degrees due to following different programmes. Education was ruled by the 1944 Education Act which handed the disposal of schools and the preparation of school policies to local governments ; the lone exclusion being Section 1 where control and way of instruction were given to the Secretary of State. In fact, in the 1944 Education Act, the function of the Department of Education and Science was merely promotional and non one of giving way, which means they could non oversee local governments policies. This Act besides fixed the age of go forthing school at 15 and instituted free secondary instruct ion for all students. However it was noticed that the criterion attained in basic accomplishments by the UK population was low and hapless compared to other European states, and this could non fulfill the state national economic demands ( Department of Education, 2011 ) . To work out the job raised by the falling criterion, the Conservative Government came with the 1988 Education Act, sometimes referred to as the Kennet Baker reform which instituted a standardization of all school programmes, and brought four chief alterations with a position to conveying back the degree ( Young, 2008 ) . The first alteration was the debut of the National Curriculum, which defines four Key Stages, traveling from Key Stage 1 to Key Stage 4. In primary schools, two Key Stages, 1 and 2 were identified: Cardinal Stage 1 for Year 1 and 2 up to age 7 ; Key Stage 2 for Old ages 3 to 6, intending age 7 to age 11. Subsequently on, a Foundation Stage which concerns kids aged 3 up to reception twelvemonth was introduced. The National Curriculum came with a new nomenclature related to two types of school topics, nucleus topics and Foundation topics. In Primary schools, that is Key Stage 1 and Key Stage 2, the course of study consists of the undermentioned topics: English, Maths, scientific discipline, information and communicating engineering ( ICT ) , history, geographics, art and design, music, design and engineering ( D & A ; T ) and Physical Education. This was supplemented by the literacy and numeracy reforms in the 1990s taught everyday to better kids standard in those accomplishments. Another alteration in the course of study was the debut foreign linguistic communications for kids aged 7. This course of study was subsequently reconsidered for betterment. One advantage of National Curriculum is that all kids in England and Wales have the same instruction programmes, and this makes comparing of degrees easier and the transportation of kids from one school to another is made easy. Actually the national Curriculum contains all the subjects to be taught, in footings of cognition, accomplishments and outlooks at the terminal of each cardinal phase ; it besides determines how appraisal has to continue. The 2nd alteration had to make with appraisal of students. Here national criterion trials such as SATs at age 11 ( Standard Assessment undertakings, and subsequently Standard Attainment Tasks ) were put in topographic point, non merely to measure whether they are up to the national criterion expected, but besides to set schemes in topographic point to guarantee betterment in those kids larning. This led to the National Curriculum Council ( NCC ) as an consultative service to the secretary of State in affairs related to the course of study, and the School Examinations and Assessment Council ( SEAC ) in charge of appraisals. The 3rd alteration affected the disposal of schools. As mentioned above, prior to 1988, Education disposal was handled by local governments. In London, for illustration it was in the custodies of the Inner London Education Authority ( ILEA ) , which was created in 1965, while outer London schools were directed by county councils and borough councils. The Education Reform Act of 1988 gave power to schools to choose out of local authorization control and be funded by cardinal authorities, so that schools could pull off their ain fundss. The Local direction of Schools meant that the function of caput instructors included budget direction every bit good ( Powell and Edwards, 2003 ) . This was the beginning of Grant maintained schools, which were subsequently replaced by foundation schools. This led to the abolishment of the Local Education Authority. The forth alteration concerned the creative activity of a conference tabular array where people could travel and compare the public presentation of different schools. It was hoped that such a tabular array would force schools to vie, and hence supply better instruction to kids. InA 1993, another instruction actA came into topographic point. It aimed at increasing the figure of Grant Maintained Schools ; it replaced the NCC and SEAC with School Curriculum and Assessment Authority so that the course of study content could be controlled by the authorities ; more power was given to headteacher in their exclusion determinations of boisterous students ; alterations were introduced for students with particular educational demands ; and the constitution of referral units. An review organic structure called Ofsted came into being to inspect schools in LEAS. Finally the SCAA and NCVQ formed the QCA. In 1997, the Labour Government introduced another reform. The Government introduced specialist schools such as Business, Sport schools so as to diversify instruction and the types of schools. So making parents could hold a assortment of picks to do for their kids. Failing schools were reopened under academies administered by churches or concerns. In disadvantaged countries, the Government created Education Action zone in order to assist better instruction criterion in those countries. Parents were given power and a voice to make up one's mind on the pick of schools for their kids ; they were given power to be represented in the school regulating organic structure. Further, a system of exam conference tabular array was introduced where parents could easy descry schools that are making good, and those falling buttocks. Be it as it may, parents had the responsibility to guarantee that their kids attend schools. School support was linked to the figure of students a school had in its axia l rotation. The deduction was that schools had to vie to better their public presentation so as to pull parents and their kids, and therefore good support every bit good. This is termed the market reform introduced by Conservative authoritiess in the 1980 ‘s and 1990s, where schools were seen as a service and the parents and kids as the clients. As a affair fact, instruction should supply â€Å" valued signifiers of cognition † and fit kids for life ( James and Pollard, 2012 ) In the 1997 White Paper, Excellence in Schools, the rights of parents to information were extended including directing them the kid advancement one-year study, their portion in the review procedure, one-year meeting, leting them to hold entree to the kid ‘s school record. Schools were farther obliged to print an one-year study about their direction and a prospectus. Teachers were besides given power to keep students By so, making the authorities, say the Department of Education gained new power, because they are in charge of the school course of study, non the local governments any more, the types of trials to administrate to pupils, the types of makings to be awarded, the support to give to schools, the nomination of members of the National Curriculum Council to be after the course of study. The blessing of schools that want to choose out, the alteration of school position is given by the State Secretary, even though the engagement of parents should be sought for. He has the disposal of grants. The function of caput instructors besides changed as they became budget directors every bit good. The inquiry 1 might inquire at this point is to cognize whether those reforms were successful. Two positions can be expressed here. On the one manus, the debut of the national Curriculum should be appreciated, because it helps to hold kids expected to hold the same cognition and accomplishments. The trials would assist schools to work hard to better their consequences, and research has revealed that more people are now traveling to university. The conference tabular array gives a better position to parents as to which school is making better, so do an informed pick of schools for their kids. On the other manus, it would look that proving is non good plenty to measure the public presentation of schools, and larning should non be limited to go throughing trials. With the conference tabular array, instruction has turned into fixing students to go through tests, and non a readying for life. The conference tabular array has besides been criticised as it ignores some countries such as Art and athletics. Further, the conference tabular arraies make some schools more popular than others, and this raises troubles for some parents to acquire a school of their pick for their kids. Ball ( 2006 ) examined the constructs of markets in the context of instruction merely to happen that more demands to be discussed, and that such constructs as â€Å" competition, supply and demand, manufacturer and consumer behavior, denationalization and commodification, values and moralss and distributional results † should be references as there is a dearth of research in this field. In Primary schools, instructors complained of the increased work load imposed by the National Curriculum, particularly at the terminal of Key Stage 2 with the readying of SATs, and this lead to Dearing Report which brought the burden down by 20 % ( Alexander, 2012 ) . The system of review besides came into fire by assorted instructors brotherhoods who find the Ofsted as a job, non a solution. Another job concerned the debut of foreign linguistic communication learning at age 7. This raised jobs in a state such as the United land where secondary schools teach assorted linguistic communications, French, German, Spanish. So a kid could larn one linguistic communication in primary school and have a different linguistic communication in secondary schools. This means there will be no continuity as noted by the Guardian ( 2012 ) . The construction of Key Stage 2 has besides been criticized as it takes four old ages which the Model for the National Curriculum found excessively long ( DE, 201 1 ) . To reason, it can be said that there have been one chief Education reform Act, the 1988, and many instruction Acts of the Apostless from 1988 to 1997. The alterations in educational policies in those reforms can be regrouped in three classs: alterations to make with centralization, as instruction moved from local governments to the authorities with the debut of the National Curriculum ; appraisal by results with the usage of national appraisal and the constitution of league-tables to compare the public presentation of different schools, and the quasi-market reform where schools are the makers and kids and their parents as consumers who have picks to do between different schools. In primary schools, the reforms could be noticed with the debut of Key Stages 1 and 2, the national Curriculum with Maths, English and scientific discipline as nucleus topics, while others were considered as foundations and spiritual survey as statutory, the debut of SATs and the literacy and numeracy schemes.

Employment-At-Will Doctrine Assignment Example | Topics and Well Written Essays - 1000 words - 1

Employment-At-Will Doctrine - Assignment Example The at-will employment doctrine is applied in all states in the US apart from Montana (National Conference of States and Legislatures, 2014). In its unmodified form, the doctrine of employment-at-will allows the employer to fire employees as he deems fit without suffering legal consequences. It is, therefore, possible to legally fire an employee. However, the doctrine is a default rule that can be altered by contract. For instance, a contract can provide for a fixed employment term or allow dismissal only for a cause. In the United States, companies usually negotiate employment agreements only with high-rank employees. Collective bargaining agreements usually protect represented workers against termination without cause. Causes include employee’s misconduct, poor performance or economic necessity. An employment contract may specify instances or employee actions that would result into termination for cause (National Conference of States and Legislatures, 2014). Thus, to mitigate the harsh consequences of employment-at-will, courts and statutes carved out exceptions to the doctrine of employment-at-will. Exceptions to the doctrine fall under Common Law and Statutes. Public policy exception to the employment-at-will doctrine protects employees against employment actions that contravene public interest. For instance in most states, an employer cannot fire an employee for declining to violate the law at employer’s request or for filing a workers compensation claim after sustaining an injury while on the job. Public policy is the most widely recognized exception in most states (Muhi, 2001). This is the second major exception to the employment-at-will doctrine. It is applied when an implied contract is created between the employer and the employee, irrespective of express or written instrument regarding the kind of the employment relationship existing. Although employment is usually not governed by contracts,

The ways and solution to reposition Sylvias bar Essay

The ways and solution to reposition Sylvias bar - Essay Example In relation to the study the company which has been selected is Sylvia’s Bar. It was one of the renowned high street bar and a night club which was situated in Birmingham on the High Street. Sylvia’s Bar was founded way back in the year 1986 and was segmented as fashionable wine and a cocktail bar and mainly targeted the local bank workers. The Sylvia’s Bar was able o generate profit and was performing well with a healthy turnover. However in the recent few years the bar has not been performing up to the expectation and as a result there has been a decline in the profits of the bar and at the same time has become less popular. Sylvia’s bar which once gathered about 400 to 500 customers on regular basis, but in recent years it has been able to gather on an average 100 to 150 customers. Since Sylvia’s Bar targeted the higher income level of people, there rates were also high as compared to any other bar in the town. Sylvia hired the best bar staffs an d in addition two of Sylvia’s friend had also joined the business as assistance manager and claimed  £20 per hour. Over the years, many late night bars and clubs were opened which made the competition tough for Sylvia’s bar. As a result the customers preferred the other night clubs over Sylvia’s bar which resulted in loss for the club. The staffs were also not satisfied with the management and wanted new changes to be implemented. Sylvia’s Bar had encountered problem which lead to its failure. One of the main problems was that of operational factors. The profits of the firm tend to decline at an increasing rate. In the financial year 2011, the profit of Sylvia’s bar stood at negative balance. Sylvia’s bar was performing well till the financial year 2008 but in 2009 there was a sharp fall of profit and the last two financial years has experienced a declining profit rate. Year Monthly profit / loss (in Pounds Sterling) 2011 -400 2010 -250 20 09 325 2008 1200 2007 750 2006 2800 2005 3500 Another problem was that of menu and cost of the products in Sylvia’s bar. The bar was established targeting the high class people of the society which included the bankers and as a result the prices were charged high. The cocktail menu started with a price range from ?8 to ?12. The wine was also costly and was imported from across the world. Bottles of wine which included the champagne started at about ?25and went up to ?250 while glasses going from ?6 to ?45. The pricing of the wine were seemed to be costly by the visitors and claimed that there were better wines at a cheaper rates in other night clubs. The food menu of Sylvia’s bar was also expensive and was served during the day. The price starts from ?23 for the main course and the most expensive dish cost ?35. But during the recent years there has been a fall in the demand for the food and as a result the bar often had to throw away ingredients. The bar hired classica lly trained cocktail bar staffs who normally

DNA Testing in the Criminal Justice System Term Paper

DNA Testing in the Criminal Justice System - Term Paper Example Nevertheless, the history of the criminal justice system in the country has proven that evidences based on the DNA remains the most potent tool for convicting criminals and even exonerating persons not guilty of crimes. This paper aims to explain in brief the value of this type of concrete evidence in the investigation and prosecution of suspected criminals. Some prominent cases in criminal justice history are mentioned in order to establish its point. Deoxyribonucleic acid or DNA is a genetic construction of the material, which exists in all cells of living organisms. It is the basic building block of a person's genetic structure. A person's DNA is unique. Wherever it is taken from, whether from a person's hair, bones, skin cells or blood, the DNA is the same. It can also be taken from forms of excretion from the human body such perspiration, urine, saliva, semen, and feces (DNA Initiative). Due to the uniqueness of DNA for every individual, identification has been its most major use. Many times, taking samples of human skin, bones, or hair from an unrecognizable dead body can lead into its identification if the person already has a DNA record prior to his death. For decades already, it has also been used as evidence in crimes, which can be used to identify a victim or point out the suspect. In fact, this has been considered as the most convincing piece of evidence that could be used in prosecuting and convicting a criminal. DNA is a type of physical evidence accepted by the courts. (National Institute of Justice, US DOJ) This is, particularly a biological evidence, which is tangible enough to implicate person to a crime. Forensics, the scientific tests or techniques used in a criminal investigation, have made DNA sampling the most important part of any scene of the crime investigations. Crime scene investigators have been equipped with knowledge, skills, and the most high technological instruments to handle DNA evidences. This task involves identifying, collecting and examining DNA samples from a crime scene. This also includes analyzing it in an appropriately equipped laboratory. Ultimately, this also leads to presenting such evidences in court. (DNA Initiative) The contribution of DNA evidences in solving crimes is already a fact all police investigators have considered. In fact, even much older cases that were believed unsolvable can be concluded with the culprits discovered if there are evidences from which DNA can be extracted for analysis. Anthropologists and biologists, in studying and identifying specimen hundreds of years old, have used this method. Therefore, it is not impossible to do the same with crimes that may have been committed decades ago. The common perception is that evidences containing DNA samples cannot be easily tampered with. What it is needed for a breakthrough in a crime scene investigation is that such physical evidences are found such as a strand of hair, a used drinking cup, or drop of blood. This is the reason why police investigators have become strict in maintaining the integrity of a crime scene by ensuring that no unauthorized intrusion is made. The skills involved are too much for an ordinary police officer, which means that only those who have the training and the

The influence of the Enlightenment and Postmodernism on Work Essay

The influence of the Enlightenment and Postmodernism on Work - Essay Example According to my research, postmodernism is clearly influencing numerous businesses and organizations that operate in the digital world (David 2010). This is evident in companies that are utilizing post modernism technology in their day-today operations. Remarkably, this is a major step in conserving the ecosystem, making work easier, and improving medical care. However, postmodern changes pose a major challenge to businesses and organizations. This is evident in my research on how several companies are also using internet connectivity. For example, the internet is been used to make work easier worldwide. The use of social media such as Facebook indicates the work simplicity that result from postmodernism whereby I relay information to workmates through these sites (Astradur 2009). Moreover, I can hold meetings with people at work without attending the meeting by the use of video conferencing technology. Modernism and Financial Times Hi-tech advancements are been embraced largely by the serious media in online activities. My research has revealed the dramatic changes in media especially the financial times and the times. The Financial time plan to eliminate a number of editorial jobs and replace them with a few jobs as a focus on post modernism by this the financial time will have shifted from news to a more fast networked business. However, this will have a large number of employees jobless. Financial times have shifted from then modern way of printing newspapers to a more flexible and fast means the online news and services. Only job cutting will act as a source of revenue to ensure that it will continue existing in the post modernized era although is not enough to keep it running in the post modernized era. ... This is evident in my research on how several companies are also using internet connectivity. For example, the internet is been used to make work easier worldwide. The use of social media such as Facebook indicates the work simplicity that result from postmodernism whereby I relay information to workmates through these sites (Astradur 2009). Moreover, I can hold meetings with people at work without attending the meeting by the use of video conferencing technology. Modernism and Financial Times Hi-tech advancements are been embraced largely by the serious media in online activities. My research has revealed the dramatic changes in media especially the financial times and the times. The Financial time plan to eliminate a number of editorial jobs and replace them with a few jobs as a focus on post modernism by this the financial time will have shifted from news to a more fast networked business. However, this will have a large number of employees jobless. Financial times have shifted fr om then modern way of printing newspapers to a more flexible and fast means the online news and services. Only job cutting will act as a source of revenue to ensure that it will continue existing in the post modernized era although is not enough to keep it running in the post modernized era. Financial Time Modernism Challenges The financial time is also facing a challenge of competitors where its only competitors are the new entrants the Google and twitter. However, these competitors are a major challenge to the financial times since their cost of production and operation is low. The Financial time has to find other ways of earning revenue other than the advertising way (Yuenan 2013). This is because of the deflating advertisements due to major

Economics history Assignment Example | Topics and Well Written Essays - 500 words

Economics history - Assignment Example She explains this revolution to be a ‘quit revolution’ which she asserts as a slow and gradual process which didn’t jump by the steps but gradually changed the norms of market economy as well as the social norms and concerns about position of women in economy. As she describes, this change has not been only a part of economical circle instead it has changed the social norms too. However, she mainly focuses on the requirement of elastic labour and availability of various positions that women can easily fulfil. Also, she goes back in history to explore the roots of this revolution in three evolutionary phases which she relates and manifests as the backdraft of revolutionary change. Although, the overall process seems more like a reform, Goldin asserts the final uplifts and change in women employment, education and family as revolutionary. There are number of reasons she sees behind this revolution but mainly the difference of treatment and returns in labour market. The overall change of patterns she sees in the three evolutionary phases which brought women in a position from where increased participation in labour market came to appear as obvious. The deepest root for revolution she find in first quarter of twentieth century where woman played important roles in some limited jobs and tasks. Although, those women were poorly educated and had a very low relative income, yet they became a part of labour market generating considerable returns. Also this phase consisted most number of single woman participating in labour market. Social stigma regarding married woman also paid much to limiting the number of married women in labour market. Goldin explains this period to be the first evolutionary phase: Substantial social stigma regarding the work of wives outside the home existed due in large measure to the nature of the work. Jobs were often dirty, dangerous, repetitive, and long in hours per day and days per week (Goldin). Such situation diminished in

Assessment item 3 . Report Essay Example | Topics and Well Written Essays - 1000 words

Assessment item 3 . Report - Essay Example For instance, a study conducted among students at Loyola University of Chicago revealed that communication could facilitate a specific target that aims to change or reform something, which in this case was a campaign for social justice. The process involved using communication in order to advance the project, with undergraduate students applying communication theories into practice to facilitate talk and action, which resulted in a campus-wide initiative that spurred dialogue, debate, and consensus building. (Cissna 2009, p497) With the positive outcome of the project, it became clear that the theories that were put into practice successfully achieved the purpose and objectives of the students involved. This may be a very specific or small example, but that it demonstrated the potency of effective and systematic communication at work. Sluijsmans, Dochy and Moerkerke (1999) emphasized that, â€Å"students in modern organizations should be able to analyse information, to improve their problem-solving skills and communication and to reflect on their own role in the learning process.† (p293) II. ... Also, from the students’ end, the interest is also generated out of the desire to please and impress by how well a specific project or report is delivered in front of his or her classmates. One of such students remarked that â€Å"peer assessment is one of the most nerve-wracking class activities because one has to get the approval of not just one individual but a bunch of people.† (Personal Correspondence) Seger, Dochy and Cascallar (2003) succinctly defined peer assessment as the â€Å"arrangement for learners and/or workers to consider and specify the level, value or quality of a product or a performance of other equal-status learners and/or workers.† (p65) A research by Mizoguchi, Dillenbourg and Zhu (2006) on the subject reported that it has become a very popular instructional assessment method as it reached a particular level of reliability and effectiveness because it supposedly â€Å"improve the high-order thinking and learning motivation of students.â⠂¬  (p298) Unarguably, scholars and academics are quite enthusiastic about this learning model, which can be integrated in a number of classroom activities such as in writing, drafting portfolio, presentations, test performance, and even those that involve behaviors, and a number of others. It is safe to say the possibilities are endless to a creative teacher. Specific benefits of peer assessment, from the perspective of students, are as follows: Students learn in a non-threatening and often friendly environment. About 60 percent of students are, according to Irons and Alexander (2004), content to allow averaged final student assessments to be used summatively, but only if these were moderated by the teacher. (p93) There would be more feedback generated for a specific work or task done not just from the

Woody Contruction Company Essay Example for Free

Woody Contruction Company Essay The Custom Woodworking Company is a small-to-medium sized custom furniture and cabinet making company located in Someplace, British Columbia. It is represented by Ron Carpenter, CEO, his wife Emelia Carpenter, the president and their son John Carpenter, the director. The company is privately held with approximately 850 employees. Throughout the years, they quickly gained reputation for attractively designed and well-constructed furniture and built up a loyal staff and work force. Woody 2000 project started in 1989, as a result of a boom in the commercial construction activities and the intentions of the management. The production floor of The Custom Woodworking Company was to expand by 25% with an estimated budget of 17 million dollars. The timeframe for this would be approximately 18 months. This expansion would include an equipment installation of semi-automatic woodworking trains, which requires both software and hardware to operate the system. Introduction: A Project Manager is a person responsible for accomplishing project objectives. These objectives include initiating, planning, executing, monitoring and controlling and closing of the project. Project Management can be defined as being an art of controlling the cost, time, manpower, and hardware and software resources involved in a project. A Guide to the Project Management Body of Knowledge Guide (PMI 2008) define project management as â€Å"the application of knowledge, skills, tools and techniques to project activities to meet project requirements†. Successful organizations have some sort of project some time or another throughout the lifetime of the project. The owners and contractors have different ideas of what they want done. In the construction world the common bond is to create a successful project with high quality, desired completion date and the actual costs While reading through the Woody 2000 Project there were a few things that I discovered that could have been done to maybe enhance the project. Scope is very important in the definition of project requirements at the start of the project and if a portion of this is missed it can cause unforeseen extra cost and variation of cost and the final product. Defining the project scope is to identify all the work in details that the project will accomplish in order to achieve its final goal. The work includes the activities in which the project members have identified will be necessary to support the project and all the other instances surrounding delivery of the project. There was a lack of planning. The expansion was based on a mini boom in the construction industry, but no one took the time to conduct a statistical plan as to whether or not the boom was going to last and for how long. It may have been defined to the key players, but not to the actual people that need to know. In my opinion the project was not carefully planned out. Vice President of Finance and Administration, Spencer Moneysworth did not have the project management skills that was needed for this project. The fact that he decided not to involve the production people was a mistake. He should have included all key players from every section whether they were at management level or not. Because of the short suspense, and he did not want to waste any unnecessary time, he immediately invited the Expert Industrial developers (EID) to get a quote. There were poor management, VP Moneysworth may be good at Finance and Administration, but he lacked the management skills to make this project successful. There was not an actual project manager, which was needed because of the estimated cost for the project was given a cash flow versus working out the necessary details that was required and breaking down every section that was to be expanded, materials, resources and supplies. Timelines and budget were set without considering any internal or external problems. The initial objective was to increase production efficiency and keep up with the current demands, but the expansion quickly turned into an expansion of the current facility to an upgrade in offices. The completion date of the project and the amount were somewhat unrealistic. The company did create a monthly cash flow chart for the project. Another issue is that there was not an evaluation process that states when there would be another meeting or to check on progress of the project. Communication management which is also a vital part of any project was a flaw in this project. Having good communication will determine the flow of information. Effective communication can lead to a successful project and should be frequent and relevant. Another reason they should have communicated is because after they realize the price and time of the project they should have relook their approach. In conclusion the biggest problem that I see with Woody’s 2000 project is the planning and communication phase. They did not effectively plan and implement what they wanted to do and there was no communication between department heads and contractors. If they had planned properly and involved the right personnel they would have been more successful.

Reflection on Multi-Agency Working

Reflection on Multi-Agency Working Multi-agency working Introduction In this report it will be discussing a case conference that has previously taken place and reflect using the Gibbs cycle, (Eggers, 2002) on how the group work was and how the conference went. It will reflect on what happened, how could it of been better, what could be changed for future conferences. Next will be the challenges of multi-agency working that arise in a case conference and how you can overcome these. Then it will discuss the legislation on multi-agency working and how this can affect the people involved and what laws all people working with children must follow. Reflecting on working in a group Working in a group, I thought would make the assignment much easier and as a group I thought would help us all get different opinions into our work and by listening to each other’s views would give us a incite to what we could say in the conference and write about. This however was not the case I found this assignment one of the hardest as we had people in our group that did not live locally and also most of us have children, this being the case made it near impossible to get the group together outside of university. We did however try to overcome this as best as possible by meeting up with who we could when we could and by communication through email and text messaging with updates or with ideas for the scenario. If I had to work within a group again I would possibly change who I work with so that I am with people I know will be on the same working level as myself and that live more locally to make it easier to overcome not being able to meet up when needed. Reflecting on case conference In the case conference I feel that it went quite well, everything that was said linked to each other’s report where necessary. We had a main spokesperson at the meeting this was the social worker as she had all knowledge from all other members of the multi-agency team. Each person involved described a brief of what had been said and what they had already noted as part of the case. In the meeting we did not have Jasmine herself present as she was felt to be too young and venerable to be in the meeting with her mother present so we have an advocate on her behalf who was the Family support worker she described what she had assessed of Jasmine and her older brother had felt about the situation at home and how it was effecting them. Both the Safeguarding officer and the head teacher of the school explained what was disclosed to raise the awareness of a safeguarding and child protection issue. They also stated that there was a meeting with Jasmine and her mother previous to this cas e conference and even more issues were raised regarding not only Jasmines sexual experience but also that she is left at home a lot to look after a very young baby. As the safeguarding policy states that we must protect children from maltreatment, prevent bad health or development, making sure that children are growing up in safe and effective care and to take action to enable all children to have the best possible outcome. (Evans, 2012) The health visitor for Jasmines mother was also at the case conference to explain that when she goes to the house it is dirty with not much food in. It may not have been relevant for the health visitor to be in the conference as she had already reported her concerns before the school was aware of this current concerns and the social worker had already been notified about this previously. The mother of Jasmine had previously had a meeting with the social worker before the case conference and had agreed to attend the conference as well parenting classes and follow up meetings. The Social worker gave everyone the pre-arranged care plan and the mother had agreed to all of the care plan and another meeting was arranged to follow up these actions. A care plan is to make sure the children do not suffer from any more neglect and so they can assess that they are in suitable and stable family home environment. A plan of care is something that describes a straight forward way that the services and support being provided. It will be put together in agreement with the person who needs the support and services by planning and reviewing their needs. (Dubowitz and DePanfilis, 2000) Overall I think the case conference went well there could have been better communication leading up to the conference and we could of suggested further opportunities to help aid Jasmine and her family into the care plan. If I had to attend another case conference, I would look into services to support the children more and help the mother so that she can get financial help to better her living conditions and also help the food needs of the family such as food banks. Challenges of multi-agency working The challenges that arise within the multi-agency team, that were in the case conference were lack of communication. It was hard to contact everyone when needed this slowed down the process of gathering all information needed before the case conference. This is a problem that happens within all multi-agency, the issue of lack of communication happens across all various agencies and voluntary organisations, although it seems to be worse in the education sector. Atkinson (2002) This can be overcome by making phone appointments with the agency’s involved or booking appointments to have meetings every few weeks but as they may have many case this may not be possible this is why I think phone appointments would be quite sufficient. The other challenge we had within working as a multi-agency team was the responsibilities of the people involved and them understanding the roles of themselves as well as others. Some agencies didn’t seem to know who is responsible for what tasks and some moved beyond their existing roles in the case conference. This again comes down to the lack of communication within the group. Legislation In multi-agency working all members of all the different agencies, will have had a Disclosure and Barring Service check done also known as DBS, which used to be called Criminal Record Bureau (CRB) this is a checking system so that the suitability of professionals and volunteers who work with students are safe to work with students and also make sure all staff have the qualifications needed. (Gov.UK, 2014) Raising awareness of the student’s protection and making sure all students have the ability required to make them safe. Developing and implementing procedures for noticing and reporting cases, or possible cases, of abuse. Supporting students that are in or have been abused in accordance with his/her in agreement pre-arranged protection arrangement. Finally establishing a secure surroundings where all students will learn and develop in. Settings recognise that as the professionals who are in regular and frequent contact with the children and are well trained to look out for signs of abuse. The Setting in which they work are responsible that make sure all members of staff no and are trained in safeguarding to protection all students from abuse and from inappropriate and inadequate care. Therefore, the setting is committed to reacting in accordance should any problem arise. The Children Act 2004 presents the legal basis for the way social services and other groups maintain issues on the subject of children. These laws had been laid down so that all individuals who are worried about the wellbeing of children, within their home, schools or any childcare setting, are aware of how children and young people must be taken care of within the eyes of the legislation. The Children Act 2004 was planned to make children to be healthy and so that they are safe in their environments at all times. It also helps children to succeed and be the best they can be. They also help achieve economic permanency for our children’s futures. (Legislation.gov.uk, 2015) Management styles Social Worker Successful management of social workers involves an ability set that is somewhat vast and difficult. The manager needs to be highly qualified in many arenas and ought to be ready to make important life changing decisions. Evidence to work effectively as a multi-agency team Effective multi-agency working depends on four key areas: clarifying roles and responsibilities, engendering trust, mutual respect and understanding between agencies. An advantage of working effectively in a multi-agency team improved services, direct outcomes and prevention of child cases. It also improves access to services which helps families early on and can potentially stop any fatalities or neglect to children. The benefits of effective multi-agency work gives them a broader point of view, a greater figuring out of the issues. Multi-agency teams state that working with experts from other backgrounds is profitable and motivating. (Moran et al., 2007) How to improve multi-agency working To improve multi-agency working is combined working as well as getting best outcomes. This can be achieved by better information sharing between the agencies and raising awareness and understanding of other agencies. In addition, the promotion of a shared responsibility between the agencies. They need to supply more services to improving outcomes for children and families and improving educational achievement. This could be done, by working with other agencies and using their expertise so targets can be achieved. References Atkinson, M. (2002) multi-agency working: a detailed study, National Foundation for Educational Research: Berkshire Dubowitz, H. and DePanfilis, D. (2000). Handbook for child protection practice. Thousand Oaks: Sage Publications. Eggers, H. (2002). Project Cycle Management: A Personal Reflection. Evaluation, 8(4), pp.496-504. Evans, M. (2012). Safeguarding and Welfare Requirements, part 1: Child protection. Nursery World, 2012(5). Gov.uk, (2014). Disclosure and Barring Service (DBS) checks (previously CRB checks) GOV.UK. [Online] Available at: https://www.gov.uk/disclosure-barring-service-check/overview [Accessed 13 Dec. 2014]. Legislation.gov.uk, (2015). Children Act 2004. [Online] Available at: http://www.legislation.gov.uk/ukpga/2004/31/contents [Accessed 10 Jan. 2015]. Moran, P., Jacobs, C., Bunn, A. and Bifulco, A. (2007). Multi-agency working: implicationfor an early-intervention social work team. Child Family Social Work, 12(2), pp.143-151.

Overview and Analysis of the PAPA Model

Overview and Analysis of the PAPA Model PAPA Model: Today, the massive use of computer science information technology in the business world and other intuitions has brought many ethical issues and concern. Mason introduced four most crucial ethical issues of the information era on 1986: which are Privacy, accuracy, property and accessibility abbreviated to PAPA. Mason’s PAPA model focused on the individual impairment which could arise from the unethical or misuse of information and information technology. Based on the Framework developed by Mason we can analyse and reach the conclusion on ethical issues emerged by the unethical use of information technology. PAPA model enlightens depth knowledge on what the Privacy, accuracy, property and accuracy means, how they are interrelated, what are their differences and how they help us to reach the conclusion on ethical issues. Privacy: In general understanding, privacy means the right to be free from secret scrutiny and to determine whether, when, how and to whom, one’s personal or organisational information is to be revealed. The privacy Act 1988 regulates how personal information is handled. The Privacy Act defines personal information as †¦information or an opinion, whether true or not, and whether recorded in a material form or not, about an identified individual, or an individual who us reasonably identifiable. There are two main factors which threaten our privacy today, firstly growth of information technology with its capacity of scrutiny, communication, computing, retrieval and storage, and secondly the increased value of information in decision making. Accuracy: It is the condition or quality of being true, correct or exact; free from error or defect. Inaccuracy may cause detracting situation on person’s life, organisations and business values. Here arises some question: who should be responsible for accuracy and authenticity of collected information? How can one believe that the data will be correctly inputted, processed properly and presented to users? On what basis should we believe bugs in database or system and processing are not done with intention and occurred accidently. Who takes the responsibility for glitch in information and how the victim will be reimbursed. Property: Property issues are concentrated on ownership and value of information. It also seeks the answer of few questions like, who is the owner of the information. What is the value of the exchange, and in which way the access to information or the recourses should be allocated? Here property means the intellectual property and its right. Once the intellectual property is provided somewhere or transmitted, it is complicated to keep the person as it becomes communicable and more difficult to be reimbursed. Accessibility: its issues are concerned on who has the permission to access the information, who holds the rights or keys to access it, what data an individual or organisations are privileged to acquire with which safeguards and under what terms and conditions? After going through the scenario provided and from my own research I consider, all four areas have given rise to ethical issues for Joseph where some have higher level of the issue whereas other has a low level effect. Most importantly it gives rise to privacy issues followed by others. Privacy issues: Joseph’s personal or we can say the very confidential information was compromised which could lead to very disastrous consequences, identity theft makes life miserable. If Joseph had given attention on lecture’s warning to them to be careful and vigilant while providing personal information to companies over the internet, he might be on safe side but rather he thought him old-fashioned and never thought some issues may arise while providing information to a company like Sony. How can one decide on whom to trust? How much information can one give to others? Accuracy Issues: Being the customer of Sony Joseph had right to get accurate and timely information, to whom he had provided his personal information to credit card details with trust. Accurate information of personal information and credit card details being hacked was provided only after a whole week of the incident following by other misleading and fake information. Though, the hackers couldn’t do any misuse of data they might have destroyed everything in a week time customers could take precaution to Property Issues: When Joseph could not restore the backup file it gives rise to property issues. He bought games from Sony he collected trophies but did he really own that? Did Sony own the data that customers provided? Sony’s data breach is one of the biggest data breach to date which has given rise to various concerns in the Sony’s privacy policy and security measures. Though, other issues also marked a question to Sony’s management especially it has fueled to Privacy concern. When an organisation gathers personal information of its customers, employees and other stakeholders they must assure the safety and security of those. Breach of personal information can be proved very dangerous and it has been proved in many cases, for example, Jessica’s Story of the mail scam. The main issue and the question arise to Sony is where they really serious on Privacy issues, had they meet all the privacy measures and followed the protocol. If they had done so how someone could hack and enter into their system. Breach of over 77million accounts including all the personal details and credit card of the customer was not a small issue. This issue gave a big question mark to Sony. The mana gement took a whole week to inform its customer of the actual reason for shutdown of its network, which is questionable. If a breach does occur, effective handling of the response is a key. This means planning and preparing for such an event in advance. A policy should be drawn up, under which it is suggested that prompt notification is made to both the customers and the regulators. All staff should have data protection training appropriate to their role, and appropriate compensation, support and remedial plans should be prepared. Though it was Sony violated the privacy of its customer Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data. I find some statements made by Privacy commissioner Timothy Pilgrim questionable. He stated that Sony did have a case to answer as they did not intentionally disclose any confidential information is not surprising, simply put Australia has no real commercial Privacy or security legislation for Sony to breach. The fact that Sony did not show a duty of care and/or displayed a complete lack regard for the personal information entrusted to them by their clients is completely ignored by the commissioner. Sonys duty of care is to maintain appropriate IT security systems, policies and procedures to maintain client data confidential, private and available whether at rest, in transit or in a process. It is obvious that they did not take these duties of care obligations seriously until that proverbial substance hit the fan. Statement by Pilgrim â€Å"Sony has now extra security measures to strengthen protection around the network platforms† highlights its historical disregard for client confidentiality in their corporate culture and I do not think that any Australian Government officials should comment and try to forgive such obvious laissez-faire behaviour. Can he answer us, what reasonable steps Sony took to protect individual’s credentials? Now, they actually created a CSO role. They didnt have this before? What fines were handed down for this breach? How can he show that legislation protects individual’s information to overseas organisations? I opened this investigation because I was concerned that Australians personal information may have been compromised, Pilgrim said. However, his concerns were unfounded, with Pilgrim finding that the company hadnt breached the Act. Seriously, just why does Sony Corporation require our full date of birth? Year only should be adequate to verify a customer is over 18 probe further only if the year reveals someone turning 18 that year. As such, Sony should be 100% liable for any loss plus damages for emotional distress to any customer, their spouse and immediate family, in respect of any customer who has their identity was stolen and fraud committed. And also it has to be made clear that whether it identified a culprit in the intrusion. Guilty must be punished.

Benefits of the Weight Watchers Program Essay -- Health Nutrition Diet

Benefits of the Weight Watchers Program Weight Watchers is an excellent program to aid in weight loss and healthy eating. It is an easy, healthy, and effective method for losing weight and eating correctly. Weight Watchers has based their program on a point system, making it easy to follow by counting points assigned to foods. It promotes healthy eating habits by regulating serving sizes, which are set by the United States Department of Agriculture. In addition to promoting healthy eating habits, it offers support for people who might need it. The support, along with the eating plan, helps dieters lose weight and eat healthy. Weight Watchers is very easy to follow. This is because the program has allocated a point value to every food. The points are related to the amount of calories the food contains; the more calories a food has, the more points it is given. For example, one apple has one point. The dieter is allowed a certain number of points per day, therefore restricting the amount of calories from anywhere between 1200 and 1700. Depending o...

Ignorance Concerning Child Abuse Essay -- Violence Against Children

It is said that our children are our most precious resource. They should be protected and allowed to grow up with out being mistreated. Child abuse is a disturbing problem in our country. Most people don't think about child abuse. They just go about their everyday lives doing nothing to combat this issue. They choose to ignore that the problem exists because it is too ugly to look at. It is easier to not do anything if you don't see it in your own life. Therefore, it appears that those people who try to make a positive impact have in someway come in contact with abuse themselves. For this reason child abuse still exists and will probably always exist. The way to stop the abuse is to educate our society about this issue. In recent years we have progressed a great deal in the awareness of this problem. A few decades ago it was not mentioned at all in the media and rarely at home. The subject was taboo and only brought to light in the most extreme cases. Parents using corporal punishment was more common in those days and therefore true abuse was harder to detect. Now many instances are reported on the news and in other media. We are saturated with the reality of violence by TV shows, movies, ads, books, and other art forms. Children's faces are on milk cartons and billboards designed to raise the public's awareness. Most people, such as teachers and parents, know the basic signs to look for in an abused child. It seems that we have come a long way in the battle against child about. However, there are still many problems we must still overcome. Most people don't know that even when a case is reported there is still a high chance that nothing will be done to protect the child. The psychological abuse which chi... ...use, we can help stop what is happening to children everyday. With hope, we will be able to use this new information to prevent the dilemma from getting worse. Our country vitality relies on youth. To ensure this vitality and movement forward, and our society must be educated and simply take a stand to protect children from abuse. Bibliography: 1. www.infoseek.com a. Searched for child abuse, child abuse articles, and child abuse prevention A. www.yesican.org/articles 1. Invisible Scars by Dr. Stacy Becker 2. When Children Tell and No One Listens by Sherry A. Quirk 3. The Link between Child Abuse and Domestic Violence written for Child Protection Leader B. www.naplesnew.com 1. Child abuse Deaths Go Unpunished, by Associated Press C. www.prevent-abuse-now.com 1. Adult-Child Sex: Is It Abuse or Misuse? by Nancy Faulkner, Ph.D.

Brand analysis of Jo Malone Essay

1. Background Jo Malone is an international brand which was established in United Kingdom by Jo Malone in 1994, then it was acquired by Està ©e Lauder in 1999(Jo Malone 2014). This brand has a series of products, such as scents, body care products and home supplies (ibid). Its products are extracted from natural materials with pure flavor; so it is always pursued by many stars and upper class (Jo Malone 2013). Jo Malone allows consumers to tailor their own scent by combining different fragrances and to personalize their home by using home candles, elegant diffusers and room sprays (ibid). Therefore, the feature of Jo Malone is natural, high-quality and distinctive. As regards the market environment, there is a bright market prospect for Jo Malone, because the overall economic and fragrance market developed very well in UK (Monaghan & Kafkaesque, 2014). In addition, the culture force cannot be ignored, because the understated style of British can be reflected  well from the brand spirit—charming but personalized (Jo Malone 2013). 2. SWOT Anaylsis 2.1 Strength According to the background of Jo Malone, the strengths of this brand are relatively obvious. First of all, its brand position is precise which is high-end and distinctive. This can be reflected in its brand image. Its stores and packages are both well-designed to express the characteristics. Second, its products are personalized and high quality. All ingredients of the products are extracted from natural materials. Furthermore, an outstanding feature of Jo Malone, fragrance combination as mentioned before, makes this brand differ from other brands (Unger 1974). Final, this brand belongs to Estee Lauder, which can provide solid support for Jo Malone in many aspects. 2.2 Weakness There are three points in total. First, the brand recognition is low, especially compared with other fragrance brands, such as Chanel, Givenchy and Dior. Nevertheless, this situation may due to the short history of this young brand. Second, the promotion of this brand is ineffective. Spokesperson and advertising on mass media are absent. According to the Beauty Digital IQ Score (2013), the brand ranking of Jo Malone is 31, which means the influence of this brand is not sufficient. Third, the distribution channel is limited. Instead of selling products mixed with other brands in fragrance stores or online, Jo Malone sells its products in its own stores and website only, this may lead to limited coverage of market. Nonetheless, this can be its strength because it might be their special brand strategy that is aimed to highlight unique brand position (Brownlie et al 1999). 2.3 Opportunities Nowadays, people presume fashion products made by natural ingredients, which are healthy to human. Besides, customization has become popular in this market. As a result, Jo Malone corresponds with these current trends. Next, men perfume is a high potential and less competitive market. Owing to be important in the social interaction between humans, male consumers care more about their personal image than before (Lindqvist 2012) However, Jo Malone  does not have a series of products for men, which can also regarded as a weakness of this brand. Finally, global branding has become a trend and an important market strategy. (Tybout and Calkins, 2005, cited in Wong) With its unique style, Jo Malone extends its overseas market, especially in Asia recently. It is believe that there will be a wider chance for Jo Malone in the future. 2.4 Threats Due to low brand recognition and competitive pressure in this market, Jo Malone occupies low market share even though perfume is its major product. More and more luxury brands have launched perfume, such as Chanel and Dior. According to Rachel Felder (2014), those luxury brands attract consumers by their fame. Consumers, who cannot afford a Chanel bag, can purchase Chanel perfume to satisfy their vanity. Moreover, Jo Malone is a brand with particular features, in other words, there might be some copy-cats appear to confuse consumers and damage Jo Malone’s brand image. 3. Recommendations Based on the SWOT analysis above, there are three recommendations could be proposed. Firstly, recommending Jo Malone to promote itself in the public media. Due to Jo Malone’s low brand recognition and ineffective promotion strategy, it is necessary for Jo Malone to increase investment of promotion, to advertise itself on TV and premium beauty magazines, and to invite a few stars who are well known and have similar characteristics with Jo Malone to be spokespersons. Moreover, allowing perfume stores and online stores to sell Jo Malone products is also an option to enhance brand recognition and expend distribution channels. Second recommendation is to collaborate with other brands. In order to increase sales and expand not only premium market, but also mass market without undermining brand value, there are two options to target different consumers. One is to collaborate with Superdry, which is a young and fashionable brand with great reputation. Consumers are able to smell the partner perfume in Superdry’s shop and make purchase if they are interested in. Another is to collaborate with five-star hotels. There are many kinds of bath products of Jo Malone, and these products are priced very high due to  nature and health materials. However, five-star hotels are for customers who pursue the quality of life, besides, the daily bath products consumption of hotels is huge. Therefore, providing the bath products to these hotels is able to increase the sales effectively. Finally, male customers are hardly to find a specific product for themselves due to Jo Malone products are classified by ingredients and smells only. According to the SWOT analysis of men’s market, launching a specialized series of product for men is a feasible recommendation. 4. Conclusion In conclusion, this report analyzed the market environment of Jo Malone, and three recommendations were proposed for this brand based on the SWOT analysis. There is a great potential market for Jo Malone to expand. Furthermore, utilizing effective marketing strategies would help to promote the brand better, occupy more market share and strengthen its brand recognition. 5. References Brownlie, D., Saren, M., Wensley, R and Whittington, R. (1999) Rethinking Marketing: Towards Critical Marketing Accountings. 2nd ed. London: SAGE Publications. Capozzi, C. (2014) Perfume Market Analysis. [online].eHow. Available from: http://www.ehow.co.uk/info_7743468_perfume-market-analysis.html [Accessed 9 October 2014] Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering Overseas Markets: A Case Study of a Danish Butter Launching in Hong Kong with Success. Industrial Engineering and Management, KTH Craik, J. (1993) The face of fashion: Cultural studies in fashion. London: Routledge. Jo Malone (2014) Home. [online]. London. Jo Malone. Available from: http://www.jomalone.co.uk/world-of-jo-malone [Accessed 5 October 2014] Jo Malone- Jo Malone London(2013) Home. [online]. London. Jo Malone. Available from: http://www.jomalone.jobs/jomalne [Accessed 9 October 2014] Kafkaesque (2014) Perfume News: 2013 Fragrance Sales Figures, Revenue & Fragrance Markets [online] Available from: http://www.kafkaesqueblog.com/2013/08/24/perfume-news- 2013-fragrance-sales-figures-revenue-fragrance-markets/[Accessed 9 October 2014] Lindqvist, A. (2012) Preference and Gender Associations of Perfumes Applied on Human Skin. Journal of Sensory Studies, 27(6), 490–497. L2 ThinkTank (2013) Beauty Digital IQ Score [Online] Available from: http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=181&year=715 [Accessed 8 October 2014] Monaghan, A. (2014) UK economy grew 1.9% in 2013 – the fastest growth since 2007. [online]. The Guardian. Available from: http://www.theguardian.com/business/2014/jan/28/uk-economy-2013-fastest-growth-fourth-quarter-gdp [Accessed 9 October 2014] Unger, L. (1974) Market Segmentation: A useful tool in the marketing of fragrance (perfume) compounds. Industries Marketing Management, 3(3) 267-273.

Lost in a Forest

Katrina Pham Ms. Leang English 1 HP, Period 1 3 October 2012 Lost in a Forest â€Å"It’s too dark, Katrina. I can’t see! † cried Christopher, my baby cousin. â€Å"Slow down! If I lose you, the monsters are going to swallow me whole. † I heard him, but his whimpers only exacerbated the situation, which was already worsening by the second. The sun had nearly disappeared behind the mountain, and the darkness was quickly claiming the night. Out of instinct, I grabbed his hand and we ran as quickly as we could wherever there was a path.Not even in my wildest dream could I have imagined how easily our pleasant afternoon stroll could turn into the chilling experience of my life, the night Christopher and I got lost in the forest by ourselves. With each of us and our crazy schedules, summer was the best time for my entire family to unwind and enjoy a delightful vacation together. It was quite the struggle trying to agree on the perfect destination. â€Å"I think we should go to Africa and see that fat giraffe I saw on Tumblr,† I suggested as my family listened to my silly reasoning. â€Å"Be quiet, weirdo.Deciding because of tumblr is just foolish. Let me and Percian decide, so we’d at least have a better reason,† Leon, my 16-year-old brother, retorted back almost instantaneously. â€Å"If you like animals so much, what about going to the Brazilian Amazon? There’s nice scenery and pretty animals, I think,† My 17-year-old brother, Percian, said excitingly. â€Å"Oh really? Like that’s a better reason! † I giggled, pointing at Leon. â€Å"Let’s hope no one gets lost in that forest,† Percian chuckled and glared at me. Surely, he should have knocked on wood after that, but no one could have seen what was in store for us.Nevertheless, it was settled; my parents decided to go with Percian’s idea, and to bring Chris along while his parents were on a business travel. We stayed at the Tropical Manaus, a hotel that was just 50 yards from the forest. Tropical Manaus had a beautiful pool centered between two tall buildings, with a coffee shop nearby. The suite we stayed in had a warm element that reminded us of home. From the patio, you could see a forest of palm trees bordering a stunning yard that housed a mini zoo packed with colorful parrots, playful monkeys, and even frolicking baby leopards. Tropical Manaus was truly an exquisite resort of the Amazon.My parents unpacked as I ran to find Chris. My mom yelled for both Leon and Percian to look after me, but they were busy with their own exploration. Chris chased me around the lobby, filled with excitement since we knew Brazil would be the perfect place to play hide and seek. We ran and laughed nonstop, as we found different places to hide. Caught up in the moment, I could not care about anything more than our simple chasing; much less realize how far we were from our protection of our guardians. And, it was that neglectful and irresponsibility that would lead to the greatest terrifying experience of my life.After nearly an hour of playing, Chris and I decided that this was the last round of hide and seek. So, I ran to find the ultimate hiding place. I hid under behind one of the palm trees, and heard my cousin’s footsteps. Not wanting to get caught by him, I swiftly dashed away from the zoo towards the farther palm tree. Although little did I know by then, we were unintentionally running into the Amazon Forest. I thought afterwards what a poor job my brothers had done looking after me. When my cousin and I cooled off, we looked around for a way back to the hotel.Eventually, none of scenes around appeared familiar. There was a moment when I thought we had walked into a maze that did not lead you near the final destination even if you strolled back to your previous traces. â€Å"Oh My God! I am so not going to sleep here! We got to find our way back before it is dark,† I de clared to my cousin. But, the insistent breeze blew the trees back and forth relentlessly, yielding eerie noises and creepy shadows throughout the forest. My cousin looked as pale as the fog surrounded him. My head kept twirling back and forth to search for any hint back to the hotel.We wanted to search back to the place where we started, but it seemed impossible. I suspected the trees itself for hiding the right path. My cousin and I lost track of time while we circled around the forest like vagabonds. â€Å"It is already pitched black! I’m sleepy. Let’s stop somewhere and sleep,† Chris whined. â€Å"Are you crazy? Sleeping in the middle of a forest? Bugs will bite without mercy! † â€Å"Whatever, you’re just over thinking it because you’re scared of animals and insects! † We walked around nowhere until the discord work of the night creatures began soon after the sky became entirely dark blue.The cacophony of the birds could make me stay up all night. I told myself however people symbolize birds, their singings are not even delicately close to a harmony. I could still see the animals flawlessly flying above the sky either to end their day or to start it. It was quite bizarre to know that birds never stopped for one moment and pondered how alluring their home is. About an hour later, we stopped to rest on the biggest tree we could find, since it offered more protection. The tree was probably a hundred feet in height, and each branch was as massive as a king-sized bed.I helped Chris climb up to the tenth branch, while I climbed after, afraid that I might lose balance and fall from such height. My stomach growled angrily and my throat left completely dry. For some time, I thought I was about to die from hunger and dehydration, not counting numerous poisonous bugs and flies might be wandering somewhere around. My feet felt funny and tickled, so I looked down to my feet. Under there was a lengthy line of ants that w ere one inch in length. In front of me appeared six spider webs (but good thing the spider was not found). Behind me, I saw a long, about seven inches scorpion-looking creature.It was skinnier than a scorpion, but had eight extended, stick looking legs with a pale peach color. The legs moved around slowly similar to crab speed and it had huge black pepper eyes larger than three inches in diameter. On the right was a smelly crow with strange color eyes staring back at me. On the left were three earwigs three centimeter in size with pale yellow wings and cricket’s legs. The earwigs had oily dark brown skin and hard armor bodies like a flying cockroach. The fact that I could perceive the nature directly in the Amazon had virtually gave me an opened eye nightmare. Aaaaahhhh! Oh My Freakin’ God! What are these sickening things!? † I shouted more than talk and started jumping up and down to kill as much ants as possible. I deeply had abhorrence for animals and insects since I was a child. And now they were creeping right on my feet. â€Å"Calm down! I brought a mini Raid with me! † My cousin screamed after me and took a Raid and started spraying everywhere. I closed my eyes and still jumping around. The thump-thump-thump of my heart was beating at the same time as the thump-thump-thump of the creatures that were running away from us barbarians.I could now feel the dead animals lying on my feet. At least I was wearing socks. Thankfully my throat stopped me from puking. My senses came back after I tortured myself with my own ear-splitting screaming. I was more tired from shouting than walking a thousand of miles. Swiftly, I set back the moment when my cousin started spraying the insects on the branch and thought: What the hell? He brought a mini Raid? This boy literally had severe problems. â€Å"Why do you have mini Raid in your pocket? † I asked my cousin while we settled down on each side to sleep. I found it in the lobby and took it away for fun,† my cousin replied, laughing at the same time. What a strange kid! I thought to myself. We dozed off while gossiping about our family. From what I could recall, I had an undisturbed, peaceful sleep. My cousin held my hand tight like superglue that was spread all over his palms. I felt safe and less naked in this hard king sized branch bed. All the same, the image of fear still cleverly crossed my mind and his in every course of the way. I sluggishly opened my eyes when the sun shined agitated directly at me, reminding myself the earsplitting alarm clock at home.It seemed almost too odd to wake up in such a beautiful, mild morning. Around my views were little teardrops of sunshine squeezing through the limited space of the leaves. Suddenly, I heard noises of footsteps and then someone cried out, â€Å"We found them! † I was tired and dizzy to care. Someone shook my shoulder hard and yelled out my name. I began to wipe eyes, regained my strength and memor ies from yesterday. My eyes landed on the person that was calling my name. It was the hotel manager. He looked relieve and in some way seemed to be expert in finding people, especially when they were on the tenth branch.How many people had gotten lost in this forest? I began asking myself nonsense questions. For a moment, I did not want to come down due to the firing wrath of my parents I predicted when I got off the tree. Eventually I came down because I thought of my brothers and they must have gotten a worse punishment than me. â€Å"Are you crazy? Why did run in this forest? † My dad asked, in a quite calm tone. My mom, however, â€Å"Your cousin just might disappear with you! What were you thinking? Did you know how concern we were!? † She sounded like she could scream at any moment.She scolded me some more while my dad held my cousin, although I was too tired to hear anything. My brothers sat next to me back in the hotel, looking very guilty. After an hour of lec ture, we acted like nothing happened. I did not want to speak of my adventure in forest anyways. â€Å"You know you should have knocked on wood when you said, ‘let’s hope no one gets lost. ’† I told Percian when we were at the hotel’s pool. â€Å"How old school could you be? † He said, laughing hard. Being lost in a forest was a lot different than being lost in the streets. There was no corner to be indecisive whether to turn left or right.It was just a vast space of plants and animals. I recalled some memories when I imagined myself living for eternity in this forest and kidnapped by an Indian tribe. I recognized more about responsibility, thanks to the petrifying journey in the Amazon. I no longer depended on the thought that someone would always be there for me. My life lesson taught me to be careful with too much â€Å"fun. † I hated the moment when I, alone, had caused a chaos for not just myself, but also the people that are clos e. It gave me a natural instinct of thinking before anything and opening my eyes at all time.

“Othello: The Moor of Venice” by William Shakespeare Essay

William Shakespeare’s â€Å"Othello: The Moor of Venice,† is full of deception, jealousy, and guilt. The title character, Othello, newly married to Desdemona and respected despite his differences for his strength of character and his valiant efforts on behalf of the Venetian state. Othello’s character changes drastically when his servant Iago, fueled by hatred for Othello, manipulates Othello’s thoughts to create the impression that Desdemona is unfaithful with friend and fellow soldier Michael Cassio. Othello’s actions become defined by his jealousy, which contrasts so notably from the Othello presented at the beginning of the play, that the jealousy becomes a character in itself. When the play begins, the reader is introduced to Iago and Roderigo, who knowing of Othello’s nuptials to Desdemona attempt to sabotage the romance by appealing to her father. Iago’s hatred of his master is first introduced; it will be the driving force behind the events of the demise of Othello and Desdemona. The reason for Iago’s hatred is difficult to pinpoint, though in the first act he implies that Othello’s having passed him over for lieutenantship. However, his case against Othello appears to be due to a deeper hatred so much so that he manipulates everyone around him to bring about the downfall of his master. In this first scene, Iago and Roderigo’s speech is peppered with derogatory references to Othello’s racial difference. In this first section, he is not called â€Å"Othello† but rather â€Å"the Moor† (I. i. 57), â€Å"the thick-lips† (I. i. 66), â€Å"an old black ram† (I. i. 88), and â€Å"a Barbary horse† (I. i. 113). At later points throughout the play, Iago makes again makes reference to Othello’s race, implying an animalistic nature and that Desdemona’s attraction to him is a novelty fueled by lust rather than mutual love and understanding, â€Å"Her eye must be fed, and what delight shall she have to look on the devil? When the blood is made dull with the act of sport, there should be a game to inflame it and to give satiety a fresh appetite, loveliness in favor, sympathy in years, manners and beauties. All which the Moor is defective in (II. i. 204). Despite Othello’s status as a general his race, his difference from the white Venetians with whom he works, is a matter of disdain for Iago and something his virtues are constantly trying to overshadow. Othello is everything he is in spite of his race, and perhaps Iago’s jealousy of Othello’s ability to overcome his difference is enough to his hatred of the Moor. Iago recognizes that his best tool against Othello is the love and trust Othello has in Desdemona. He manipulates in such as way as to ingratiate himself even further to Othello as his plan requires his close oversight and well placed lies, â€Å"Make the Moor thank me, love me, and reward me/ For making him egregiously an ass/ And practicing upon his peace and quiet/ Even to madness (II. i. 235). † Once the idea of distrust is in Othello’s mind, his jealousy begins to emerge more clearly as a singular character than Othello himself had. In the beginning of the play, while other characters such as Iago characters and motives were being built through dialogue and monologues, Othello’s character is built in the reader’s mind by the impressions, which the other characters have of him. He is simply spoken and humble almost to a point of subservience. His love for Desdemona is a matter of like wills coming together. Despite Iago’s assertions to Othello’s animal nature (apparently owing only to his darker skin), Othello is the most restrained of all the characters. However, as the seeds of Iago’s manipulation are planted and harvested the change in Othello is startling. Though a soldier of note, Othello never exhibits any notion of violence until his jealousy takes over his reason. Iago realizes this and is able to manipulate not only his words and imply the worst to Othello but also the actions of others. His exchange with Cassio while Othello hides in the enclave is possibly the best example of his manipulation and the extent to which doubt and jealousy have overtaken Othello’s character. Cassio, speaking of the woman Bianca who has strong affections for him, shows all the characteristics of a man speaking to a woman. Othello, whose beliefs are led the whole way by Iago’s seeds of doubt, automatically assigns the role of woman to Desdemona. When Cassio laughs in disdain over Iago’s question of whether Cassio has affections for Bianca other than physical, Othello interprets the laughter as directed at him, â€Å"So, so, so, so! They laugh that win! (IV. i. 110). † Iago’s manipulation is so complete that Othello resolves to settle the perceived betrayal through murdering Desdemona and having someone else take care of Cassio, â€Å"Ay, let her rot and perish and be damned tonight, for she shall not live. No, my heart is turned to stone† (IV. i. 140). It is a show of Iago’s power over Othello that not only does he lead Othello to this conclusion but also tells how Othello should murder Desdemona, â€Å"Do it not with poison. Strangle her in her bed, even the bed she hath contaminated† (IV. i. 159). This scene is illustrative of the power which jealousy now has over Othello; his motives and reasoning are now presented to the reader through Othello’s own words and actions. His jealousy becomes the character, not Othello the man. He begins to see his love for Desdemona as the destructor, never suspecting Iago’s manipulations until it is too late, â€Å"It is the cause, it is the cause, my soul. Let me not name it to you, you chaste stars,/ It is the cause† (V. ii. 1-3). Despite Desdemona’s protests, the jealousy has taken such a deep root into his mind that even her pleas and explanations do not touch cause him to waiver in his desire to kill her. When he finds out that Iago masterminded the entire saga and that he had killed Desdemona in vain we see the return of his gentleness, though not his calm. The jealousy created madness in Othello; this madness, though the jealousy is shown to be unfounded, unsettles Othello’s character. When he kills himself, Othello is still no longer his old self, though also no longer a jealous man. He is merely a broken man, Iago though caught accomplished his wish to destroy the Moor. Once jealousy takes root in Othello’s mind it begins to alter his character in such a way that the Othello of the beginning of the play and the Othello at the end are almost opposites. As this jealousy is increasingly agitated by Iago’s unfolding drama the reader and, I daresay the other characters who hold Othello so close to their affections, lose more and more the man whose loyalty and strength of mind and body overcame any objections to his differences. While the rest of the characters remain unwavering in their defining features, Othello is like three characters in one. First, there is the Othello who is the strong and steadfast servant of Venice who is a celebrated and trusted general, whose love for Desdemona is unquestioned even by the heads of state. Second, there is Othello enraged and broken by falsely based jealousies. Finally, even as knowing of her innocence restores his faith and love in Desdemona, his guilt causes a third incarnation of the man and character.

How engineers change the world Essay

From all the time, technology has been the main key that helped the development of industrialization and civilization of the world. During this process, scientists have made a great contribution. However, engineers were the ones that put all the theories into reality such that they could actually benefit the society. Besides the development of economics, massive education, peace and freedom of religion are important symbols of civilization. And engineers have contributed to the society’s needs for that. Engineers from different fields cooperate to solve all the technical problems met during the process of satisfying the society’s needs for education. They work together to build comfortable environments for students to learn. Meanwhile they also consider about the safety, cost and practicality. Civil engineers design and construct schools, colleges and universities such that citizens have places to accept different levels of education. In order to let students have a better understanding of knowledge, mechanical and electronics engineers help with the multi-media devices such as projectors and computers so that professors can use PowerPoint and other software. Electrical engineers help with electricity such that students can learn at night. Hydraulic engineers make sure that the water supply is sufficient and sustainable for all students of schools. Without engineers, massive education would not be possible all over the world. Not only education, but Peace within and across communities also depends on engineers. Within the community, engineers produce weapons such as guns, so that police can stop criminals and keep the society secure and peaceful. Across communities, engineers develop defense systems for their countries to resist and more importantly prevent the invasion from other communities or countries. The most famous example is the America space protection system built by NASA. This system is able to monitor the US territorial air space, detect any unidentified objects and destroy them if needed, no matter aircrafts or meteors. Such defense systems actually can warn whoever wants to invade the country to stay within the line and such that the peace of the country can be achieved. Without weapons and defense systems, the country  will be vulnerable and there will be no peace.

Genetically modified food Essay Example | Topics and Well Written Essays - 1750 words

Genetically modified food - Essay Example As per the current scientific situation, most foods that are as a result of genetic modifications come from plants, but as time goes by, attempts are being made in order to come with foods from plants or animals that contain microbial genes and improved characteristics (Kim, 2009). Most of the genetically modified food crops are produced so as maximize on their yield while at the same time allowing for introduction of resistance genes that help in surviving during infection with diseases. Other genes may also be introduced so as to increase tolerance of the plant to herbicides while at the same time having high yields. It is prospected that this genetic modification at some point will be aimed at making changes on the nutrient content of the genetically altered foods and at least minimizing the potential of some foods to cause allergic reactions. It is however important to perform assessments of all genetically modified foods before they are brought into the market for human consumption since any mistakes done during the process of generating the GMOs may have a fatal effect on huge numbers of people (Kawata, Murakami & Ishikawa, 2009). The first step in the process of manufacture of genetically modified foods involves isolation of the specific genes of interest from heir well-known sources. It is therefore essential that prior knowledge on the structure, role and positional location of the particular gene required for the unique traits is available. Such a trait or genetic characteristic for example may be the trait of drought resistance or resistance to attack by insects. This step is followed by insertion of the isolated gene of interest into a selected vector and in most cases the vector used is the bacteria Agrobacterium tumefaciens. The gene insert that contains the gene of interest is inserted into the plasmid of the vector by use of an alternative in the various

Five network management categories that make up the FCAPS model Essay

Five network management categories that make up the FCAPS model - Essay Example These five functionalities are summed up into a five lettered work FCAPS and this is how they are usually referred to. FCAPS NETWORK MODEL Management Network has coined FCAPS. According to The Computer Desktop Encyclopedia (2011), FCAPS is described as, â€Å"(Fault, Configuration, Accounting, Performance, Security) The ISO framework for network management. If an organization does not bill customers, accounting is replaced with "administration."† Thus, it is the ISO Telecommunications /management Network model for network management. The five heads, each recognized by their starting letter, are The tasks performed by a network model, as interpreted by the ISO and are given the name FCAPS. Their brief description is stated as follows: Fault management The problems being faced by a network and the means and methods by which they are being resolved are referred to as fault management. Fault management detects and highlights any discrepancies hat may occur in the normal functionin g of a network. The resolution of the discrepancies prevents them from reoccurring. This functionality is also a part of fault management. Fault detection is essential for the successful running of a network. The fault detection mechanism of a network usually incorporates the trend analysis strategy. In accordance with it a comparison is made with earlier fault occurrences and their successful resolutions.

Social Media Essay Example | Topics and Well Written Essays - 1250 words - 1

Social Media - Essay Example (2008). (Ed.). IPod and philosophy: iCon of an ePoch. Wittkower D.E. (2008) explains philosophy as a concept that is all about the study of philosophical ideas and their related concepts as applied within a timeframe. In the current times, philosophical perceptions have changed as influenced by the rapidly and ever changing transition in the social media industries. History has proved that initially, artistic/ design merits were largely independent of functionality and productivity. This, with events, has been sidelined as attractive designs are currently perceived as working better and are easier to use. The varied aspects of iPod device, a portable audio player as Wittkower describes it, has philosophical characteristics that creates very close link and therefore greatly influencing the cultural practices of its users in the sense of a new venue for philosophy electronic books, a device of community or isolation among its users. In his book, Wittkower expresses that the new technol ogical inversion used in the development of iPod is a symbolic improvement and creation of change as is and will ever be experienced in the media industry. Inductively, the use of iPod is seen and experienced to unanimously present both the old and young minds as equal in its use by considering such an invention in design and an innovation in technology as a resultant of rapid information, communication, and entertainment technologies to them (users) as individuals, technologically advanced society, and the unique cultural practices in this twenty-first century. The concepts of philosophy and iPod are intertwine with a core relationship of mediation that explains the extent to which this technology together with its users-everyday’s lives and the general economy are dependent; a... In his book, Wittkower expresses that the new technological inversion used in the development of iPod is a symbolic improvement and creation of change as is and will ever be experienced in the media industry. Inductively, the use of iPod is seen and experienced to unanimously present both the old and young minds as equal in its use by considering such an invention in design and an innovation in technology as a resultant of rapid information, communication, and entertainment technologies to them (users) as individuals, technologically advanced society, and the unique cultural practices in this twenty-first century. The concepts of philosophy and iPod are intertwine with a core relationship of mediation that explains the extent to which this technology together with its users-everyday’s lives and the general economy are dependent; a true significance of change. IPod technology has to its highest levels exploited the application of emotions in engagement of its users' experiences , and the seemingly intensified interplay that exists between non-purposeful and purposeful interactivities. In summary, the sole reason of ensuring all the three design aspects is that aesthetically well done designs help users to work even better.